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Email Builder: Adding Videos and Music
Email Builder: Adding Videos and Music

We are big advocates of using video for social media, and email deserves the love too! Send emails with videos and music easily.

Chris Degenaars avatar
Written by Chris Degenaars
Updated over 6 years ago

The email builder supports video from Vimeo and YouTube, via the "Video" content block.

To add a video, drag and drop the "Video" content block from the left sidebar into the column of a section, then paste a Vimeo or YouTube URL into the "Enter Video URL" field. A thumbnail will be automatically generated that links to the video, with a play button overlaid.

To adjust the width of a video so it lines up with the text in a section column, instead of the section border, select the Add video spacing checkbox.

We recommend adding alt text to your videos, as it will show when recipients have images turned off in their email clients.

Can I embed video or music to be played directly in an email?

Compatibility among email clients for embedded video and music is very low. In some email clients the functionality is limited, while in others it doesn't work at all.

As such, embedding video or music is not supported in the email builder at this time. Below we'll explain why it's better to link to video or music instead of embedding, and provide a few tips on how you can still make your design compelling.

As a general rule, it is better to store multimedia content like videos and music on a website, and link to that in your email. Doing things this way:

  • gives your subscribers the chance to more easily share and interact with the content

  • can provide better tracking statistics, depending on the service you use to host the content

  • gives you greater control over what your user does after they play the content.

To create a similar effect to that of an embedded video, use the "Video" content block as shown above. Alternatively, if you're not using YouTube or Vimeo, insert a screenshot of the video in your email with a "play" symbol overlaid.

You can then link that image to wherever your video is hosted. If you want to catch your subscriber's eye, you could make the image in the email a short animated GIF, as a preview.

If you still want to embed video or music in your email, you will need to custom code it.

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